Bogof’s favourite re-branding of the week came courtesy of Lil-Lets.

Its PR agency proudly announced a packaging makeover that would “cement [its] feminine positioning” and “reflect the needs of women” - finally putting an end to the debate about who exactly Lil-Lets were supposed to be targeted at.

First there was lager for girls, then pizza - and now women get their own tampons!

They’ll be wanting the vote next. Crazy.