Bogof’s favourite re-branding of the week came courtesy of Lil-Lets.
Its PR agency proudly announced a packaging makeover that would “cement [its] feminine positioning” and “reflect the needs of women” - finally putting an end to the debate about who exactly Lil-Lets were supposed to be targeted at.
First there was lager for girls, then pizza - and now women get their own tampons!
They’ll be wanting the vote next. Crazy.