Remember all that well-meaning guff about an Olympic ‘legacy’?
It was never clear how spending billions of pounds - money that could have been given to bailed-out bankers, say - on a herd of architectural white elephants would make even a single wheezing chubber less fat. But Lucozade Revive offers hope of a path.
It’s just 50 calories, according to an artsy and ever-so-slightly fartsy new ad featuring a dancing bloke with a far better physique than any of us will ever have.
Trade in the neon-orange hangover-killer that is GSK’s flagship glug for the sparkly green stuff magically wafting about here and you’ll be pirouetting like a pair of Bolshoi swingers in no time.
Even if it does make you look like a prat.