Sainsbury’s last week got an Oscar-worthy plug as Hollywood big-shot Steven Spielberg recalled how the supermarket came to the rescue during the filming of Raiders of the Lost Ark.

With the cast going down to food poisoning faster than a Nazi stooge in a fist fight, Spielberg had tinned grub shipped over to the set in Tunisia.

“I never got sick there because I got the Sainsbury’s canned food,” he said. “Spaghetti hoops, pork and beans whatever they had, I just packed a steamer trunk of canned food.”