American Tommy Updegrove is planning to treat the UK to PYT (Pick Your Topping) this month. But he doesn’t mean pizzas. Tommy’s applying it to burgers.
Bored of buns? At PYT you’ll be able to get one fashioned out of Coco Pops - or, if that sounds a bit healthy, there’s a 1,400-calorie monstrosity comprising a ‘cheese steak’ served in a glazed doughnut. Or you can get your meat between two deep-fried pizzas.
Anyway, if you fancy trying it, grab a cardiologist and head to - where else? - Shoreditch.