There’s little in life as discombobulating as walking into your usual supermarket to find the layout has shifted around like the moving sections of wall in Labyrinth.

New research from Aldata last week revealed that shoppers are increasingly flummoxed by where stores position their goodies.

Over-50s apparently spend an extra 10 minutes in store whenever a layout changes. That won’t bother supermarkets much, although as ageing bladders get progressively less reliable, it might lead to a few more “spillage in aisle three” announcements.

As Britain’s population ages, there will presumably come a point where everybody either works for a supermarket or spends their majority of their time wandering aimlessly around one.

Which, again, would probably be fine with the mults, so long as we find our way to the checkout once in a while.