Ever wondered what your favourite crisp flavour reveals about your personality? But of course!

Important research hit Grocer HQ this week. Pressat quizzed more than 3,000 shoppers on their lifestyles, jobs and friends - and top crisps.

Cheese & onion fans are supposedly discerning foodies, sweet chilli is for adrenaline junkies, and salt & vinegar for stressed workaholics.

But if you like ready salted, it’s bad news - your friends think you’re boring and you have “little ambition and personality”. Ouch.