There were plenty of cunning stunts around Grocer Towers this 1 April. Indeed, we very nearly fell for the hilarious ‘pasty tax’ prank played by some funster in Whitehall.

Bogof’s favourite fake product was the Coastal Splash line of delicious salt water developed by Swell, which promised to bring “a tsunami of new flavours and possibilities to professional chefs and amateurs alike” using seawater “harvested” fresh from the Dorset coastline.

A genuine launch can’t be far away.