It seems you can’t sell anything these days without having a public vote or a competition to guess what flavour it is. (No cash prize for you if you didn’t guess the obscure Midlands reference in the ‘Nottinghamshire Scallops & Custard’ flavour crisps.)

The return of the vaguely terrifying monkeys for Burton’s Jammie Dodgers - plus Toffee and new Choccie Dodgers - is welcome, especially the very trendy dub-step DJ set by the Choccie Dodgers monkey. But it’s harder to see the purpose of the online poll to determine which one people prefer.

Here’s a better poll. Does the term ‘chocolate dodger’ sound most like a) an offshore tax fiddle b) a career dieter or c) something rude you might do with a mobile phone?