It’s hard not to get swept along with the silly in Right Guard’s ad, which urges men to ‘start your day right’. But there’s something familiar…
Cadbury seems to have provided inspiration. This ad stars an on-the-large-side, self-assured bloke with purple clothing, inspired by a cheesy pop anthem.
In this case our beardy hero’s Kung Fu Fighting strut wins admiring glances from a succession of winsome ladies - to the annoyance of various scowling male model types. It all ends in a big nerds v hunks dance-off, which confirms the sweat-free supremacy of the Right Guard-users.
It’s old-fashioned but fun - and its targeting of more ordinary-looking men makes it stand out. Now, does anyone fancy a bar of chocolate?