Not long ago, jilted lovers were told of “plenty more fish in the sea”.

That’s not really true anymore, which is presumably why modern dating - go online, meet a total stranger, hope they don’t abduct you on the way home - is so much like trawling.

The Reel Fish Co makes its TV debut to tell the story of its line-caught tuna with a bright, spritely cartoon that assumes viewers have the attention span of a distracted halibut. The core message is simple - “real taste, never from nets” - but it’s one of several stuffed into a hectic 30 seconds.

There’s even a plea to help fishermen so poor they can only afford three-quarter-length shorts. Still, if they don’t float your boat, there’s plenty more fishermen on the ‘net.