Our man of the week is Jel Singh Nagra, a convenience store owner from Tyneside. Jel named his store ‘Singhsbury’s’, but was asked by a certain orangey supermarket group to change the name and sign.

Jel promptly renamed the shop Morrisinghs. And he won’t have to change it - Morrisons gave Jel its “blessinghs” via Twitter. Applause.