Bogof isn’t sure if they have an equivalent to The Grocer in Australia, but if there is one - surely this is its Ad of the Week.
Oz supermarket Coles has bagged the mighty Status Quo for its latest campaign. In it, the Quo (a band Aussies rank in the same high-culture bracket as Men at Work) play to a crowd chanting “we love mince”.
It’s a promising start to a great ad. The band play instruments made out of inexplicable giant comedy fingers and sing about how, at Coles, “down down, prices are down”. It’s bonzer!