If PR disaster of the week was the local council that tried to ban Martha Payne’s school dinner blog, Bogof’s favourite bit of proactive news management this week came from an obscure US personal care producer.

SaltWorks was quick to send out a breathless missive clarifying that the bath salts it produces are in no way related to the drug nicknamed ‘bath salts’ that unruly teens are apparently huffing on both sides of the Atlantic (similar to so-called ‘plant food’ a couple of years back). That’s a relief then!