Charles Wells is rolling out a seasonal campaign to coincide with Guy Fawkes Night. It's the second year the beer has aligned itself with bonfire night which it intends to mark with ads in the national and trade press.
The images include a picture of the Bombardier mini cask with a fuse running from it and the caption remember remember'. The strategy follows on from Charles Wells' St George's Day campaign, a national event which it wants to own' by linking the celebration to the beer in consumers' minds. A website where drinkers can win mini casks and obtain facts about the gunpowder plot has been launched.