The Drinkaware Trust - The Portman Group's educational arm - is launching a new advertising campaign to target young men after survey results showed the negative effects of binge drinking.

The television ad, which is to be shown in cinemas alongside Mission Impossible 3 from next week, is the result of survey findings from 1,000 men aged between 18-30 - from light to heavy drinkers - where 32% of respondents said they felt more aggressive after drinking a lot of alcohol. In addition, 84% said they had been in an argument after drinking a lot and 20% said they had ended up in a police cell.

Jean Coussins, chief executive of The Portman Group, said: "This research worryingly shows that there is still a proportion of men who are not learning about how excessive drinking can harm both their health and their social lives."