An additional level of support has been added to the campaign behind Bordeaux wines. Its latest burst of activity is a European wide television campaign called Bordeaux Experience ­ a World of Finesse', which will run on Eurosport satellite channels until January. The region's generic body, the CIVB (Conseil Inter-professionnel du Vin de Bordeaux), is already running a Let the Mood Take You' campaign in the press and instore tasting promotions in 1,000 outlets. {{DRINKS }}

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