Bottle Green is rolling out two new Hungarian wines into The Co-operative Group this spring following a surge in demand.
The Leeds-based business said sales of its Hungarian wines had grown 62% year on year. The boom had been driven by varietals such as pinot grigio, but Bottle Green said interest was growing in the country’s indigenous grapes. One of the new Co-op wines is a blend of local grape királyleányka and pinot grigio, and the other a blend of the kékfrankos grape and merlot.
“It’s a good way to introduce people to an unusual grape, and they are more likely to pick up the wine and try it,” said Bottle Green wine director Nick Butler.