Bottlegreen is aiming to more than double its sales to £20m by 2012 through venturing into the impulse channel and gaining listings with Asda.

The adult soft drinks company's sales grew 22% to £8.6m in the year to September [Nielsen], and Bottlegreen MD Simon Speers said he expected growth to accelerate following the launch of a 330ml PET ready-to-drink still range early next year.

"It offers huge sales opportunities in impulse, which is the largest soft drinks category," said Speers. He added that the brand had a long way to go in the multiples and hoped for further supermarket listings next year.

"We still don't trade with Asda," Speers said. "We haven't been chasing them and they haven't been chasing us. However, we hope to put that right in early 2010. Winning listings in Asda will open up 15% of a market we hadn't previously had access to."

Meanwhile, the first of a series of NPD launches kicks off this month when Bottlegreen red and white grape sparkling variants (rsp: £2.59) go into Waitrose and Sainsbury's. Next month Bottlegreen is unveiling limited-edition floral designs on its sparkling pressé range in a bid to entice Christmas shoppers.