A budget of £300,000 has been allocated by Meridian Wines to support the launch of a branded Italian wine. Italia will be unveiled at the London International Wine Fair. MD Tony Brown said: "The Italian wine market is confusing and offers few brands. "We believe we have found a product which exemplifies Italian style at an affordable price (£4.99)." The advertising features the line Italian style, who said you can't bottle it?' and will run in the national press and consumer magazines from June until the end of the year. {{DRINKS }}

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