Premium cheese brand Boursin is tying up with Carr’s Table Water biscuits for a dual-branded on-pack promotion.
On shelf from July 19, the promotion will run on Boursin Garlic and Fine Herb 150g packs and 125g Carr’s Table Water packs, offering consumers the chance to win a luxury weekend break at Michelin starred chef Raymond Blanc’s Oxford-based Le Manoir aux Quat’ Saisons. The prize includes two nights’ accommodation for two people, a seven-course gourmet meal and £300 spending money.
Runners-up prizes include picnic backpacks.