Juice specialist Eager has launched a cocktail box aimed at festive partygoers and consumers who want cocktails at home.
Three variants have been launched, priced at £25 a box. Eager Apple Breeze contains a bottle of Zubrowka vodka, some bison grass and four litres of apple juice, Sea Breeze contains Luksusowa vodka and grapefruit juice and Bay Breeze contains Luksusowa as well as pineapple and cranberry juice. Pourers and recipe cards have also been included.
"We have condensed years of cocktail knowledge into a stylish, simplistic box that is perfect for anyone wanting to add a touch of chic to parties this Christmas and throughout the year," said Ed Rigg, founder of the company,
Several drinks companies have tried to tap into the cocktails-at-home market this year. Diageo has launched a margarita mix under its José Cuervo tequila brand and PLB a Freestyle range of pre-mixed cocktail bases, for instance.