The British Poultry Council has criticised an RSPCA campaign to pressurise supermarkets into demanding improved welfare standards for broiler chickens from suppliers. The charity has published a report highlighting the plight of the birds ­ bred to provide meat for chicken-based products ­ called Behind Closed Doors. The document ­ backed by a TV ad campaign ­ claims the birds are kept in poor conditions. BPC chief executive Peter Bradnock called the report's title "emotive and misleading", arguing that it implied the industry conducted operations in secret. He said: "The RSPCA knows full well that conditions for broiler chickens in the UK are far better than in most countries." {{NEWS }}