Welsh brewer Brains has secured a listing with Asda for its latest beer, which is inspired by the Welsh Rugby team.
The deal means the new 4% abv Bread of Heaven cask ale being stocked in all Asda stores across South Wales.
The ale was developed to celebrate Brains’ sponsorship of the Welsh national rugby team.
According to the brewer, it has been brewed with a distinctive red colour to complement the national team’s shirt.
Commenting on the deal, Ged Futter, Asda’s beer buyer, said the multiple worked hard to stock popular local products.
“We are delighted to have secured the deal with Brains at this key time in Welsh rugby history,” said Futter.
“We are sure our customers will welcome the opportunity to buy the commemorative ale from any of our South Wales stores.”