A surge in the popularity of Bramley apples may have boosted sales, but growers say they need a bigger share of the retail price.
One in five shoppers bought Bramleys last year and value sales rose nearly 12%, according to the Dunnhumby Academy at Kent University. Bramley sales growth outperformed the rest of the apple market and fresh produce generally.
But just a week after dessert apple growers praised the retailers, the chairman of the Bramley Apple Campaign said Bramley growers were surviving on zero margin. Ian Mitchell has called for an extra 10-15p/kg to recognise growers' hard promotional work, which saw record participation in Bramley Apple Week at the start of the month.
"The supermarkets are doing a damn good job shifting 60 to 70 tonnes of Bramleys a day. But prices paid this year for top-quality apples are not up to scratch. We've got about as far as we can go on stripping out cost."