Galaxy and Maltesers instant hot chocolate drinks are entering the sachet market with the launch of on-the-go sized sticks this autumn.
Galaxy will be available in 28g and Maltesers in 25g sticks (rsp: 29p). A third product, Galaxy Bliss, made with milk rather than water, will come in an 18g stick.
The UK sachet market is worth £16m in the UK, [Nielsen Scantrack 52 w/e to 19 May 2007] and, according to Richard Cooper, brand marketing manager at Aimia - the exclusive supplier of the two hot chocolate lines - it is critical to the hot beverages fixture. He added: "Trends are moving towards handy-sized sticks."