New World wine continues to dominate the UK market, with New Zealand one of the fastest climbers and France and Germany casualties of a growing consumer preference for brands.
Sales figures for 2004 show only four Old World countries managed to stay in the top 10, of which France and Germany continued to suffer, down 2% and 4% respectively.
Sustained by the marketing might of the likes of Constellation (Hardys) and Pernod Ricard (Jacob’s Creek), Australia maintained the top spot although its growth slowed from 9% in 2003 to 6% in 2004.
New Zealand replaced Argentina in ninth spot, buoyed by increased tourist travel to the
Claire Hu