England football superstar Michael Owen has kicked off Cereal Partners' first Sporties campaign. Press advertising and competitions also feature. A £7m campaign for Smirnoff Vodka hit TV screens this week, targeting 21- 30 year olds. Cinema ads start on August 6, and posters will follow. Nescafé's new One thing leads to another' ad, which debuted this week, is part of a global campaign for the brand's portfolio, aimed at young people. {{MARKETING - P&P }}