A £2.3m campaign for the Mini Babybel 2Go! snack pack hits TV screens on April 16. It focuses on a nerdy guy with an imaginary friend. Georgia Pacific gets straight to the point in the new ad for Nouvelle toilet tissue which features a softness test. It kicked off this week. The first burst of a print ad campaign for its three brands Selenium ACE, Magnesium OK and Confiance from vitamin and mineral supplement producer Wassen runs from April to June. {{MARKETING - P&P }}