Reckitt Benckiser is launching Brasso Gadget Care (rsp: £4.99) next month - the first NPD for its polish brand in more than 110 years.

The anti-static gel is for use on gadgets such as smart phones and iPads and is billed as a more affordable alternative to specialist cleaners.

"People have been using the original Brasso to clean objects not on our 'recommended' list so we knew if we could produce a product that was safe and easy to use on all modern gadgets we'd have a winning formula," said a spokeswoman.