Alldays is making constant availability of bread and milk a key selling point for its stores. The 620-strong c-store chain has pledged that if a customer finds any store is out of bread or milk they will be entitled to a voucher for a free Kingsmill white loaf of two litres of milk. Commercial director David Cheyne said the company had decided on the move after analysing data from Harris International Marketing's Convenience Tracking Programme. Feedback from customer focus groups had also demonstrated how important the products were. He said Alldays has been working with suppliers to improve availability in general, and had been helped by its IT system tracking sales of lines down to store level. Cheyne said: "Returns of vouchers will help to highlight supply issues." {{NEWS }}