The Real Bread Campaign has branded supermarket bakeries “tanning salons for baguettes”.
The campaign’s ‘Are supermarket bloomers pants?’ report found only one Marks & Spencer in-store bakeries produced loaves made without the use of processing aids or any other artificial additives.
The body, which represents independent and artisan bakers, also claimed many supermarket in-store bakeries did not bake every loaf fresh from scratch on-site, with bake-off dough or part-baked loaves produced elsewhere.
“The Real Bread Campaign believes people have the right to know just how in-store bakery loaves are being produced,” said a spokesman.
“Without this knowledge, how can we make fully informed choices between purchasing them or opting for real bread from local independent bakeries or our own ovens?”
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