The Real Bread Campaign has branded supermarket bakeries “tanning salons for baguettes”.

The campaign’s ‘Are supermarket bloomers pants?’ report found only one Marks & Spencer in-store bakeries produced loaves made without the use of processing aids or any other artificial additives.

The body, which represents independent and artisan bakers, also claimed many supermarket in-store bakeries did not bake every loaf fresh from scratch on-site, with bake-off dough or part-baked loaves produced elsewhere.

“The Real Bread Campaign believes people have the right to know just how in-store bakery loaves are being produced,” said a spokesman.

“Without this knowledge, how can we make fully informed choices between purchasing them or opting for real bread from local independent bakeries or our own ovens?”

Read more
Acid Test: Warburtons Unsliced Tiger Loaf (20 February 2010)
Top Products 2009: Bread (19 December 2009)
Sainsbury’s completes UK flour conversion (8 July 2009)