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Home bakers are hopping on the frog cake craze as social media fuels huge category growth. Will it last?
Founded three years ago by brothers Harry and Jack Mayhew, the business has currently raised £945,000 from 244 investors, including ASOS CEO Nick Beighton, with the Seedrs round closing next week.
Parsley Box CEO Kevin Dorren told The Grocer he is confident about the long-term viability of the DTC model in the face of investor scepticism.
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