Douwe Egberts has appointed Clive Seabrook as its new sales director for the UK and Ireland, where he will be particularly focusing on new products.
Seabrook joins Douwe Egberts from parent company Sara Lee, where he was responsible for brands such as Radox, Ambi-pur and Sanex as business group manager for household & bodycare.
Prior to this he was a sales director at Danone.
Seabrook will now be responsible for driving sales growth across the coffee category with a greater focus on speciality products and innovation.
Seabrook said: “It’s hugely challenging to be joining Douwe Egberts at such an exciting time. The coffee category continues to diversify and innovate to meet consumers’ increasingly sophisticated needs.”
Seabrook has taken over from Richard Martin, who has left the company.