Dental giant Colgate infiltrates the brand chart this week with a uniform buy-one-get-one-free mechanic on toothbrushes, toothpastes and mouthwashes supporting the health, beauty and baby category in holding a 12% stake of promotional space.
Confectionery activity went into overdrive this week as retailers appealed to the romantic sensibilities of their consumers with a bounty of offers on gift boxed chocolates, with the category permeating the top five for the first time. Mars retains the top position, widely promoting its impulse and multipack sizes of Mars, Maltesers and Galaxy with some activity also on Celebrations.
Nestlé continues to promote across a variety of categories and for Valentine’s Day included Black Magic, Dairy Box and Quality Street gifts in its portfolio.
Uncle Ben’s promotions on rice and sauces continue to thrive, being prominently displayed in three of the five retailers.
Sainsbury regains its lead ahead of Morrisons, with extensive promotional activity on alcohol.