Consumer research commissioned by the Bramley Apple Campaign suggests there has been a decline in family traditions, with fewer than a third of families now sharing mealtimes and only 3% cooking together.
The report, published to coincide with Bramley Apple Week, indicated that 60% of adults let commuting and housework interfere with spending quality mealtimes with their loved ones, while a third of young professionals cited television as the biggest reason not to spend time with their family.
However, a spokeswoman said that in spite of modern pressures on our time, some traditions remained popular with families today.
“A roast dinner followed by a traditional British pudding was voted by families as the top meal to be shared together, with a third voting for British classics such as apple pies and crumbles as their favourite dessert.”
This year’s Bramley Apple Week, which runs from February 6-12, will be devoted to highlighting family values and healthy mealtimes, she said. The Bramley Campaign has developed a recipe booklet - A Fresh Look at Cooking with Bramley Apples - to encourage families to eat together.