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Uncle Ben's is relaunching its core Express Rice range with a new lower-salt recipe in the first reformulation in its 10-year history. A TV and press campaign in early 2010 will promote the overhaul, with in-store activity including...
Mars is giving its Dolmio Stir-in range a healthy makeover with improved recipes and is also adding new variants to its Uncle Ben's Express rice menu. The Dolmio Stir-in range, which is being rolled out now, has had salt and fat levels...
Caribbean specialist Enco Products is taking on Uncle Ben's and Tilda with what it claims is the first range of microwaveable Caribbean rice pouches. The Caribbean Traditions line, rsp £1.69, consists of Rice & Pigeon Peas Mix, Rice & Kidney...
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