Demand for British is outstripping supply according to a Mintel survey. Of 993 adults questioned, 44% try to buy British fruit and veg, but over a fifth complained that supermarkets do not carry enough home grown produce.

rural voice
A special scheme by LEAF, Linking Environment And Farming, has been launched to help farmers connect with consumers. Speak Out, described as a self-help tool kit, teaches PR and communication skills to allow the rural sector to present itself positively and effectively, said a LEAF spokesman.

bananas back up
Banana prices are on the rise at Tesco. A round of price cuts, sparked by Asda last summer, saw the price per kg of bananas fall to around 86p a kilo. However last week Tesco's price rose from 86p to 92p.