The French are drinking less wine than five years ago, while Britons can’t get enough of it, according to the latest research by Mintel.
In France volume sales of wine fell by 4% between 1999 and 2004, while the UK saw an increase of 23% for the period.
“While wine remains the largest alcoholic drinks sector in France, it is losing its traditional and central role as a meal accompaniment,” said Hanna Kivimaki of Mintel.
Consumption of alcohol declined by 6% in France and 8% in Germany, but rose by 5% in Britain. “In France and Germany the cultural zeitgeist seems to be moving towards healthier lifestyles and away from alcohol consumption,” said Kivimaki.