The newly formed British Chicken Marketing Group is hoping to raise its profile at this years Pig and Poultry Fair.
The group, which has two-thirds of the chicken industry as members, is hoping to sign up the rest during the two-day event from May 12 to 13.
Celebrity chef Brian Turner will be at the show to help promote the organisation. Charles Bourne, BCM chairman, said: “We are delighted Brian can be here as ambassador for
British Quality Chicken. We are delighted with the progress so far, and with the consumer and trade publicity it has already generated.”
The campaign has led to recipes and advertorials in key women’s press, said Bourne, as well as radio competitions.