Breton growers are aiming to give their Iceberg lettuce brand greater prominence with the introduction of a new open bag prepack. To boost interest, Prince de Bretagne, the region's marketing organisation, is offering importers the opportunity to buy on a fixed price basis outside the traditional auction. Orders can either be taken 24/48 hours or a week ahead. This season the region is expecting to grow more than 15 million heads. A further development has been the introduction of open field tomatoes being packed in two sizes (57-67mm and 67-82mm). Total production, which is mainly protected, has reached 45,000 tonnes. {{FRESH PRODUCE }}