Britvic Soft Drinks is extending its Robinsons For Milk range with no added sugar variants.
The new offerings come in Strawberry & Raspberry and Fruity Banana and go on sale at the end of February.
A £3.5m marketing spend, including new TV and press advertising, will back the products during 2005.
Britvic says no added sugar drinks within the squash category are worth £240m [ACNielsen] and account for 67% of Robinsons’ squash sales.
Jonathan Gatward, Britvic’s brand controller, said: “This addition capitalises on the growing lifestyle demand for no added sugar soft drinks.”