Britvic has splashed out £1.4m on a marketing push for its new Robinsons Fruit Shoot 100% Juice.

The campaign, which kicks off this month to coincide with the launch of the kids' drink, includes TV and outdoor advertising. Targeted at mums, the on-screen activity highlights that the drink counts towards the 5 -a-day portions of fruit and vegetables, while the print executions focus on the idea that the new drink makes fruit easier to swallow.

The newcomer is Britvic's latest attempt to sell its kids' brands in the face of bans on junk food in schools and impending restrictions on advertising HFSS products to children.