Lemon & Mixed Pear cider is the latest flavour to join the Brothers Cider line-up.

The cider will be launched in the on-trade at the end of the month and an off-trade roll-out is planned for later this year. Brothers hopes to tap into the opportunity offered by the "increasing demands" of UK cider drinkers, said co-founder Matthew Showering. "We want to capitalise on the changing tastes of cider fans who are thirsty for new flavours. The sharpness of lemon complements the light and easy-to-drink pear flavour," he said.

Lemon & Mixed Pear was trialled at Glastonbury in 2007 and follows last year's Toffee Apple Cider launch.