Bass is selling its 55% stake in Chinese brewery Ginsber after its attempts to paint the country red with its flagship Tennent's brand fell flat. The venture was launched in 1995 to ride the crest of a wave in beer consumption in China. But shortly after its launch, the local beer market dipped below its 20% average yearly growth, leaving the sector oversupplied. Ginsber is in talks about buying the Bass stake. "The talks come as a natural extension to our plans for the rest of the business," said a Bass spokesman, adding that the Chinese joint venture was a "small" part of the whole company. {{NEWS }}

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