GlaxoSmithKline has squeezed Aquafresh Multi-Active toothpaste back on to TV for a £2.4m campaign running until early March. The ad focuses on a busy mum's early morning struggle to ensure that her family is washed, dressed, fed and ready to leave on time. The strapline is Teeth taken care of'. From February 1, the ad will include the X-Active variant of the chunky handled Max Active toothbrush. {{P&P }}