Britvic Soft Drinks has recruited Cadbury Trebor Bassett’s customer marketing chief Helen Bryant as business unit director for take home sales.
Bryant joins Britvic in January,
replacing Andrew Richards who has been promoted to sales director. She will set the overall strategy for Britvic’s take home division and will focus on the Robinsons brand in which Britvic plans to invest £31m in 2004 (The Grocer, November 1, p52-53).
Bryant has worked for CTB for the last six years. Before that she spent six years at Walkers Snackfoods and two at P& G.
Other recent senior appointments at Britvic include the promotion of Paul Moody from chief operating officer to MD and the appointment of logistics director Martin Rose as the company’s supply chain director.