Anheuser-Busch has won the latest round in its on-going row with Budejovicky Budvar, over the trademarks Bud and Budweiser. A court in Strasbourg has ruled in favour of A-B, which can sell its Budweiser labelled ‘Bud’ in France. A-B uses Bud on its labels because Budvar has the right to the Budweiser name in France. Budvar plans to appeal.
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