Budweiser has launched the first promotion based on its sponsorship of the BMW Williams Formula One Team.
Twenty five Grand Prix trips are up for grabs in the ‘True Racing’ on-pack promotion. Winning bottles have a Budweiser ‘Pit Pass’ inside their tops. In addition to the trips, shoppers buying promotional packs of Budweiser can ‘text for the chance to win’ one of 10,000 team caps.
The promotion will run until the end of December, supported by radio, outdoor and trade press ads. Randall Blackford, Budweiser’s UK marketing director, said: “This is a great way to use our rich heritage of global sports sponsorship.”