Anheuser-Busch is spending £5m on its first UK TV campaign for Bud Light. This runs until October on ITV, C4, C5 and the main satellite and cable channels. The campaign puts the emphasis on the fact the beer has fewer calories than most other lagers. The theme is of contradictions and the four versions question why there is no ham in hamburgers, no baths in a bathroom, why hands are used in American Football and why only Americans play in the World Series. Marketing director James Lousada said: "This promotes the product in a relevant and credible way." {{DRINKS }}