Rosie Davenport
Budweiser Budvar is releasing a new Czech beer after winning the right to the Bud trademark in the UK.
The ruling in the House of Lords this week means the Czech brewery has the same claim to the Bud name as the American Budweiser made by Anheuser-Busch. The decision ends years of legal wrangling which has resulted in similar hearings throughout the world.
The new 7.2% abv brew, Bud Super Strong, is already available in the Czech Republic and features the Bud name prominently on its label.
Denis Cox, a spokesman for the Budejovicky Budvar brewery, said: "Anheuser-Busch objected to the idea of us using Bud and now we are allowed to share the territory. I don't think the ruling will make a difference to sales but it's a matter of choice and psychologically important to us."
Cox added that because the Budejovicky Budvar brewery was state owned it had managed to resist pressure to sell its name in the past. Bud Super Strong, scheduled for launch this Easter, will be the brewer's first UK venture outside its 5% Budweiser Budvar brand.
Anheuser-Busch's CEO and president, Stephen Burrows, said: "The decision by the House of Lords has no impact on our continuing Budweiser business in the UK. Anheuser-Busch has been using the Budweiser and Bud trademarks since as early as the 1970s."